Zuckerberg Promotes Meta’s VR/AR Lead Amid Metaverse Resurgence

Mark Zuckerberg, Meta’s CEO, has thrown the spotlight back on the metaverse, particularly highlighting the new Meta Quest 3 as a strong competitor against Apple’s Vision Pro. This step marks a significant moment of resurgence for the metaverse concept, which had taken a backseat amidst the rapid advancements in artificial intelligence and other technological innovations.

Zuckerberg showcased the Meta Quest 3, emphasizing its affordability as it is “seven times cheaper” than Apple’s Vision Pro. This price difference positions the Quest 3 as a more accessible entry point for individuals looking to explore the realms of mixed reality.

Meta vs. Apple: A Closer Look

When comparing the two, Zuckerberg highlighted that the Quest 3 is on par with the Vision Pro in delivering a high-quality visual experience and the ability to simulate a large screen viewing. Moreover, the Quest 3 is lighter by 120 grams, enhancing its comfort for extended use. A critical advantage of the Quest 3, according to Zuckerberg, is its lack of motion blur, making it a superior choice for gaming and immersive metaverse experiences.

Zuckerberg confidently stated, “After using [Apple Vision Pro], I am convinced that not only does Quest offer better value, but it is also the superior product overall.”

Meta’s Ongoing Commitment to AR/VR

Despite a significant financial loss of $4.65 billion in Q4 2023 by Meta’s Reality Labs, the division leading the charge into the metaverse, the company remains steadfast in its focus on AR/VR technologies. Recently, there’s been a strategic pivot towards showcasing the practical uses of VR in fields such as professional training and medical rehabilitation, indicating a broader vision for the metaverse’s role in society.

The market has reacted positively to Meta’s ambitious endeavors in the metaverse and AR/VR technologies. Meta Platforms’ stock price has dramatically increased, reaching a record high of around $480, which translates to a stunning 425% rise from its previous low in November 2022, when it dipped below $90.

Comments are closed.